marketing-advisory-services - hotel and resort marketing consultants

Please ask yourself…. Does your current sales & marketing department understand?

The need to provide expert strategy that is aligned with all departmental objectives.
The importance of identifying your target market within current market segments.
The importance of identifying the optimal business mix and targeting new business whilst yielding current guest more efficiently.
The importance of yielding seasonal guests effectively in this dynamic rate environment.
The importance of Revenue Development Indices (RDI's) and how effective marketing strategy will affect hotel objectives.
The importance of aligning hotel budgets with measurable outcomes.
We understand your needs in this specialist area of marketing.

REVPAR will provide a tailored solution unique to your hotel.

Is your marketing generating you money?
Does your marketing give direction to your sales, PR and BDM activities?

Methodology & Approach

Stage 1: Marketing Diagnostic & Strategic Review
The objective of this stage is to undertake a strategic review of the business and marketing practices, identifying the strengths, weaknesses, opportunities and threats. Identify business cases for improvement, and establish immediate priorities for the business.

Stage 2: Strategic Marketing Plan
The objective for this stage is to create a thorough plan for moving forward. The plan covers more then just strategy, but also tactics, budgets and resources provided. A risk management plan is also included at no extra charge.

Stage 3. Tactical marketing management to achieve objectives
Let us be your very own Marketing Manager. The objective here is to "do the doing". We carry out all tactical campaigns and manage both internal & external marketing projects as a Marketing Manager would do so.

Let us be your Marketing Manager

REVPAR will provide you with an onsite expert, whose skills are uniquely identifiable to our hotel to work alongside management over a 12 month period.

You have the flexibility of choosing the cost of our services based on how much time the manager works onsite at your hotel. Current clients prefer our 50% onsite and 50% offsite working relationship. This allows your marketing manager to maintain and innovate in-house marketing duties whilst having the freedom offsite to liaise with our extensive support network and brainstorm marketing ideas for your hotel with a mix of industry veterans.

Why hire a marketing coordinator when for the same price you can get access to a team of highly skilled industry specialists for the same price? And we'll still carry out your co-ordination duties in less time due to our experience and unique insights. Let us conduct a Marketing Health Check

Hotels are dynamic, constantly changing and re-aligning objectives to new corporate goals. With REVPAR’s unique set of methodologies and our outcome-driven process, we can help you align your sales and marketing department with your Managerial Goals.

Through our Marketing Health Check our skilled managers will work with you over a 4-6 week period in conducting and implementing:

A Marketing Diagnostic Review
Strategic Marketing Development & Action Plan
Innovative Marketing Activity Schedule
A validated set of marketing projects that when executed will satisfy even the most skeptical of owners.

We believe the true value is not in the plan but in the ability to execute the plan to its fullest and as a result can work alongside your hotel in driving business through your doors.

Available to help 24 hours a day, 7 days per week.

Should you have a question when your marketing manager is not onsite; help is only a phone call away with all REVPAR advisors being available to answer those troublesome questions. Questions we all know can pop up at any time. Australia 's largest support network of skilled individuals.

Although you only see one person, you can rest assured that your marketing manager has access to a pool of highly skilled individuals, many of who have encountered the trickiest of problems and will provide ongoing advice and support to your marketing manager. REVPAR Advisory Group is a close knit team that brainstorms ideas regularly so as to provide our hotels with the highest level of service….not to mention innovative ideas.

Please feel free to contact our Sales and Marketing Advisory team on enquiries@revpar.com.au to discuss how we can add immediate value to your business.